Earthquake Safety Card
Concept, icon design and layout | 2016
Concept, icon design and layout | 2016
This informational card was designed to bring awareness on earthquake safety and preparedness to new San Francisco residents. The goal was to make earthquake safety instructions accessible, relatable and visually attractive.
Concept
San Francisco has its own personality when it comes to architecture, and by extension, for earthquake safety as well.
Visual Strategy
In order to target a persona that is new to San Francisco, I chose to represent the city identity through its recognizable architecture. The heart symbolizes life and the layout is orderly, conveying safety and stability.
Connotation
Youthful, friendly, modern and San Franciscan.
Sketches and processes
Icon design
Final layout
