Ayurvedic Spices
Concept, logotype, visual identity and packaging | 2016
Concept, logotype, visual identity and packaging | 2016
Dosha Ayurvedic Spices is a fictional brand created to offer an organic seasoning blend, combined to help balance out one’s energy. I developed the spice packaging with a modern and personal voice targeted to an audience interested in holistic health. The packaging is sustainable (made out of recycled glass) and refillable in order to promote the concept of holistic culture that is mindful of the environment.
Concept
Organic seasonings for holistic health and wellness.
Visual Strategy
According to ayurvedic medicine, each energy type has an associated element. Kapha
is predominantly water, Pitta is fire and Vata is air. Inspired by that, my design approach highlights these elements with a hand drawn representation and a script typeface to create a personal tone. The colors are also chosen to reinforce the message connected
to each element.
is predominantly water, Pitta is fire and Vata is air. Inspired by that, my design approach highlights these elements with a hand drawn representation and a script typeface to create a personal tone. The colors are also chosen to reinforce the message connected
to each element.
Connotation
Personal, youthful and contemporary.
Sketches and processes
Final digital file
Final packaging
