Tropical Yogi
Concept, poster, photo-montage and layout | 2014
Concept, poster, photo-montage and layout | 2014
The goal of this project was to design a poster for an event offered by Dharma Shala lodging (located in a tropical forest in Brazil) and targeted to yoga practitioners. The design highlights the blissfulness of practicing yoga and meditation in a propitious environment connecting with nature and improving the quality of individual practice.
Concept
The right place to elevate consciousness.
Visual Strategy
The poster concept is a look into the tropical forest, where the sun is warm and the atmosphere is serene and relaxing.
Connotation
Warm, tropical, relaxing and friendly.
Sketches and processes
Final
