Enchanted pencils
Concept, packaging and layout | 2016
Concept, packaging and layout | 2016
The pencil box packaging was developed for a fictional brand and targeted to grown-ups that believe magic happens. I wanted to present it with a magical and fun voice.
Concept
Magic craft with spellbound colors.
Visual Strategy
The unicorns, stars and hearts to represent magicality and enchantment. In addition,I kept the box layout simple for easy recognition and a modern feel.
Connotation
Magical, personal and modern.
Sketch
Mechanical file
