Bike Riders
Concept, research, infographic design and layout | 2016
Concept, research, infographic design and layout | 2016
The goal of this project was to design an infographic poster that correlates three or more statistics of the same subject and communicates clearly to the target audience. I chose to deliver the information on the highest bicycle use per country compared to the use of cars, cost of gas and size of the population.
Concept
Bicycles are efficient and sustainable.
Visual Strategy
Considering that sustainability and carbon footprints are critical topics, I wanted to make the infographic attractive and clear in conveying bicycling as an alternative to driving cars I chose to present the design as a table for easy scanning and incorporated illustrations to help visualize multiple concepts.
Connotation
Youthful, contemporary and warm.
Processes
Final
