TP Pancake Mix
Concept, packaging, logo and visual identity | 2016
Concept, packaging, logo and visual identity | 2016
This package design was created for TP Pancake Mix, a fictional company targeted to backpackers and campers that value eating food they love, while in the nature. This liquid pancake mix is an organic option in a recyclable package that is practical to carry on the backpack (to and from the nature) and easy to make.
Concept
Eat the food you love while camping.
Visual Strategy
I was inspired by the native-american patterns and how they relate to nature — I wanted to design a unique, practical and contemporary packaging. Liquid pancake mix is already available in stores, yet it is not packaged to well accommodate camping needs, so this packaging includes a way to carry on the backpack (to and from the nature), smaller servings and the mix is easy to prepare. Therefore, the milk carton design is very convenient for pouring and mixing without any additional kitchen tools, easy to recycle or compost (depending on the materials) and light weight. The aluminum carabiner is a very useful lightweight gadget for campers and backpacker being reusable after its primary purpose on the packaging.
Connotation
Rustic, native, outdoorsy and warm
Sketches and processes
Final
Mechanical file
