ClairStar Report
Concept, typography, logo and layout | 2015
Concept, typography, logo and layout | 2015
The goal of this project was to design a fictional financial report for a biotechnology company called ClairStar. The design is caring and warm to represent the company’s research to improve wellness and health.
Concept
A professional human-centered company.
Visual Strategy
Positive images of people, warmer colors and a friendly yet professional typeface show the caring aspect of the biotechnology research. is shown through. Diagonal triangular shapes also create an interactive and positive movement.
Connotation
Modern, confident and caring.
Mechanical file
