Espinosa Resumé
Concept, typography and layout | 2015
Concept, typography and layout | 2015
The goal of this project was to design a resumé for a fictional client who values learning processes and collaboration. This project has a fairly complex text hierarchy with different treatments for various parts of the copy. My client is a modern and creative person passionate about collaborating with a startup to help build their history; accordingly, design is emphasized as an iterative process.
Concept
Design is process.
Visual Strategy
A timeline-like layout to emphasize that process is continuous iterative. To reinforce confidence, I chose to combine the typefaces Glypha LT STD and Univers LT STD. Both are professional — Glypha has a sturdy structure, a historical feel which highlights the message of continuity, and Univers has a neutral tone, and modern looking but at the same time a little warmer than other neo-grotesque typefaces.
Connotation
Modern, confident, continuous and fresh.
Process
Final
